My Bose Soundsport bluetooth headphones are pissing me off. The button somehow got stuck, and I can’t get it back to normal. Wearing these has become a part of the running ritual; they’re the first headphones that will stay in my ear no matter how greasy I get.
It depends on the day as to what I listen to, too. I have a running playlist that I’ll detail sometime, a mix of songs from today and way back in the 1980s, back when dinosaurs roamed the planet.
Sometimes, especially on calm Sunday mornings, I’ll listen to NPR’s Morning Edition, or in this case, Weekend Edition. If I’m running by 9 a.m. or so, I’ll tune it to KQED in San Francisco and listen to the West Coast feed. This is a fantastic way to get caught up on news and to consume a high caliber of news, to boot.
Because I’m a YouTube Premium member, I can listen to videos while using my running app in the foreground.
Or I listen to podcasts. And that’s what I thought I’d write about today – the 11 podcasts that are currently in my rotation. For what it’s worth, I am subscribed to the West Wing Weekly podcast, but Kristi and I are only in the middle of Season Three, and I had never watched the series serially like this. For example, I’ve seen Season 3, Episode 9 a billion times. It’s the ‘Bartlet For America’ episode where Leo McGarry eloquently describes the appeal of Scotch while at the same time eloquently describing the hell of addiction. To me, this is the best scene in the history of the show.
Anyway, I digress. I don’t listen to West Wing Weekly yet because it’s something I’d like to share with Kristi once we both finish the series, serially.
But here’s what I do listen to:
The Gary Vee Audio Experience. Gary Vaynerchuk is pretty hit-or-miss for me these days as I think his schtick has become routine. His insight into usable tactics for social media is still insightful, and he remains one of the best motivators for workaholics on the planet, encouraging us to keep hustling. When he hits, he slugs it out of the park. After six years of listening to the man, however, I know when to tune in and when to tune out. If you’re in marketing or are interested in digital anything, he’s a must-listen.
Marketing School. Neil Patel and Eric Siu are two of the preeminent experts on digital marketing with an emphasis on SEO. Their podcasts are always super short, as in less than ten minutes each, but there’s always value. To me, SEO is the most important discipline in content for brands, news organizations and even bloggers. Patel’s SEO Analyzer tool is a must-use for anybody wanting to compare their website to the competition. This podcast is a no-brainer for marketing geeks.
Hit Parade. This is a podcast from Slate about pop music, the pop music charts and trivia associated with it. The last episode I listened to was about the BeeGees, and it was like listening to a documentary history of the vocal group. The production was brilliant, and the nuggets of information were meaty enough for the music nerd while being palatable to the neophyte.
Reliable Sources with Brian Stelter. I’ve been a fan of Brian’s since his TV Newser days, and I followed him and David Carr after the New York Times movie came out. I had also read Carr’s “Night Of The Gun.” As both a fan of Brian’s and a newsie, I find Reliable Sources to be a must-listen to keep up with media trends and to get a pretty fair analysis of how we’re doing as an industry. For example, this week he had on Frank Sesno, who was pretty critical of the coverage from mainstream media types during the Brett Kavanaugh proceedings.
The Tim Ferriss Show. I believe Ferriss came to fame via the ‘4-hour’ books: “4-Hour Work Week,” “4-Hour Body,” etc. Ferriss is a prolific accomplisher of things (what does that mean? it just feels like it’s the right way to describe him), and he has fascinating life hacks that are super practical. For example, Ferriss turned me on to a mushroom coffee that has become a go-to for me on days where I didn’t get the best sleep the night before. His interview with Terry Crews, in my opinion, is the best podcast interview I’ve ever listened to both because of him and Crews.
The Life Coach School. Brooke Castillo is the host. I know she’s a Texan, and I suspect she probably knows Brene Brown. In fact, I might have stumbled onto Brooke because of Brene, especially after I read “Daring Greatly,” which I think is a must-read for anybody in management. The gist of that book is how to use vulnerability as an asset both as a giver and a taker, a speaker and a listener. Brooke’s podcast is hit-or-miss for me, but when she’s speaking about a topic that’s pertinent to my life, I find her to be on point. When I decide to listen to her, I’m never disappointed, and the content is what you’d expect from a life coach — so it’s not for everybody although it wouldn’t kill you to listen to it.
WTF with Marc Maron. His was the first podcast I ever downloaded. Maron is a stand-up comic who interviews people a couple times a week for his podcast, which happens to be one of the biggest on the planet. I love his monologues more than his interviews primarily because I like him more than a lot of his guests. For interviews, you can’t beat Howard Stern. Best on the planet. But Maron ain’t shabby. Even still, Maron’s podcasts are worth it even only to listen to the monologues at the beginning of each episode.
YouTube Creators Hub. A guy named Dusty Porter teaches creators how to use YouTube to grow businesses or at least grow audiences. He interviews successful creators and even has a Patreon where you can get access to a group of people who supposedly can help you grow your channel. It hasn’t helped me at all, not one iota. Once you listen to about 10-15 of his episodes, you glean about as much as will be useful to you. The themes are all the same: develop niche content, post consistently, “it’s a lot of work,” and more. But, IMHO, this is still the best YouTube creators podcast out there. After listening to 50-60 episodes, for me, at this point, it’s hit or miss. I’d love more of a deep dive into tactics that successful channels leverage.
Mitchell Talks. My friend and colleague Scott Mitchell visits with journalists (my friends and colleagues Aaron Brilbeck and Grant Hermes) and newsmakers about issues of the day here in Oklahoma. It’s a smart look at politics in the Sooner State with no political bent. Scott is an equal-opportunity political analyst and is particularly effective at pointing out the most ridiculous parts of the political machine. I should point out that I might contribute some music to Scott’s podcasts. Woot!
West Of Everest. This one is from another colleague, Lee Benson. He and his brother, Grant, talk Oklahoma Sooners football – and they take a real deep dive into each game. This is an hour’s worth of content that will greatly appeal to the diehard Sooners fan. I haven’t listened to this one yet during the offseason. I think that will be the trick to appealing, long-term, year-round to folks.
And last but not least, Why Today Doesn’t Suck. This is the daily segment on The Ticket 1310 in Dallas where Bob & Dan Radio hand it off to The Hardline. This is what they call in the radio business, “crosstalk.” And as they do this, they talk birthdays and death days and born on this day, now dead. Listeners (P1s, especially) write in with their birthday wishes and ask for various drops to be played, and it’s heavy on the language and rituals of those who have listened to The Ticket for years. During my tenure in Dallas, I was a P1 practically from Day 1, and I’m thankful beyond thankful that this is available to me via the magical power of my phone.
I know there are hundreds of other podcasts I’ll never have time to listen to that are worth an audit. I’d love to hear about them in the comments below. Speak to me, people, and let me know what you listen to while you run!
Cover photo credit: Nicola
Ryan Welton is a digital communicator, marketer and journalist who loves to run and write songs. He thinks that’ll be the focus of this blog from here forward. He can be found at YouTube.com/ryanweltonmusic and on Twitter @ryanwelton.