Lessons from my second day as a digital consultant

You can’t drink all day if you don’t start in the mornin’.

It’s a metaphor for this blog and my quest to post once daily for the entire year. I already missed Jan. 1 and 2, but if I make it 363 of 365 days in 2025, it shall be considered one hell of an accomplishment.

Day 2 on the self-employment, Mr. Consultant front was slower than Day 1. I had fewer appointments, and I was also battling Friday energy, feeling a bit lazy. That’s not something I can afford as a consultant trying to make my way in the hinterland of digital communications consultation.

One conversation I had today was with a guy who made me feel like I didn’t have it nearly together enough. And I don’t probably. He wasn’t quite grasping what I was telling him when I described a world where direct-to-audience efforts from here forward (2025) would be more effective than getting earned media. That’s not his fault; it was feedback. Everything is feedback.

I have to figure out the simplest way to tell my story.

But I am very rigid in one specific way: I think it’s vital to throw a lot of spaghetti against the wall to determine what leads to a conversation. I can’t assume to know what the market will demand.

I’m a knowledge IP supply-sider.

Podcasts? Newsletters? YouTube? AI? SMS? Retail livestreaming?

Can I interest you in something from the bar?

My strategy is to be constantly visible, constantly offering value, constantly creating, constantly ideating.

Constantly moving.

And so it’s a Friday night, and I’m blogging. Content never stops.

This is my advice to anybody with a content dream: Before you can hit ’em with quality, you have to level them with quantity.

You can’t drink all day if you don’t start in the mornin’.