One of my digital goals for 2018 has been to grow my Instagram channel. With everything I’ve got going on between work, volunteering and social obligations, this hasn’t gone so well so far.
I need a gimmick. I need a routine.
And I think I came up with one. I’ll take a photo outside each and every morning that details the temperature and the expected high and weather conditions, not a full forecast just a brief summary. It’s useful. It’s visual, and it’s something I could do each and every day. At a minimum, this gives me one post per day.
I need to come up with more of these ideas, well, beyond just taking photos of food.
Why? Because Instagram has 813M users as of April 2018. It’s an incredible platform for brand building and storytelling. In the past couple of weeks, I converted my channel to a business profile, @ryanweltonmusic. The primary thing this gets me is Instagram analytics and the ability to run ads. You can add a contact button to your account, and I think you can even add a hyperlink.
For the moment, I have a pretty big caveat: My channel only has 354 followers.
I’ve got a long way to go.
You’d think with a name like @ryanweltonmusic, my channel would be all about music or would have more video snippets of me playing. Alas, no. I’ve mostly used my channel for unfocused personal nonsense.
That doesn’t have to be a bad thing if you at least post consistently, which I don’t and haven’t. The goal is 4-5 posts per day, but I’d settle for a consistent one daily. Here are a few of my weather photo posts:
It stayed chilly most of the day Saturday.
The night before was gorgeous, so much so that I took two photos that day.
Likewise, I forgot to post in Tulsa on Friday, when we all got together for the Oklahoma Association of Broadcasters (OAB). If this is going to be a new social media habit for me, I need consistency — and that means every day.
Strategically, I believe that brands and people both can be posting on Instagram way more often. Up to 4-5 times a day with the full allotment of 30 tags. At some point after I get a bunch of posts into the Instagram analytics system, I’ll do a post that compares my posts and how they rank in terms of impressions.
But for now, know that my weather-image strategy has netted me six new followers in four days.