Ryan Welton

Sports + Digital + Music + Life

Tag Archives: playlists

Ryan’s Playlist No. 4: How ‘The Git Up’ became a TikTok challenge + Houses, Bleachers, Aldous Harding, Mitski & Local Natives

0

I’m way behind on my blog playlists, and I’m not sure if that’s because of my schedule or because of a lack of good music I’m hearing. Maybe I’m out rhythm with it all; I didn’t think it would be a big deal to knock out one of these per month.

Goodness knows I ‘Shazam’ everything.

As I reviewed each of my songs for the month and started down that YouTube rabbit hole, I realized the theme of this month’s playlist was about what a golden age of pop we’re in. There’s more music than ever, and it appears there’s more opportunity for everybody thanks to social media. Take Blanco Brown and his hit, “The Git Up.” I should note that I’m not making the argument that this song is brilliant music.

It is, however, out-of-this-world brilliant marketing.

Brown had already made a name for himself as a producer, but he astutely leveraged the growing popularity of social app TikTok to make a hit for himself. “The Git Up” is one part hip-hop, two or three parts country and all parts catchy af. Thanks to The Git-Up Challenge, it’s one of the songs of the summer for 2019, peaking at No. 14 on the Billboard Hot 100 a couple weeks ago.

The point behind ‘The Git Up’ is to put a smile on people’s faces, Brown said, and that’s how the TikTok challenge was born — to spread that vibe. Its success is where worthy music meets a social, cultural moment, and as a marketer, I’m extraordinarily envious. One of the things we’re taught in digital marketing is to be a first-mover on emerging platforms just in case it takes off, and it’s clear that TikTok is legit.

Here’s a video highlight of some of these challenges in action:

The other trend I’m noticing is one part music and one part persona. It’s widely thought that pop singer Billie Eilish is going to dominate the 2020 Grammys. I recall hearing her “Bury A Friend” on the BBC early this year and thought it was extraordinary. I couldn’t figure out if it was just weird or brilliant.

I’m not sure I know the answer, but she has really taken off with her No. 1 hit, “Bad Guy.”

With the hits out of the way, here are some songs you might *not* know that have caught my ear over the past six weeks!

Aldous Harding, “The Barrel”

This has kind of a Dido vibe. Harding is a New Zealand singer-songwriter, and this tune is from 2019.

 

Local Natives, “When Am I Gonna Lose You?”

This L.A. band got Kate Mara to star in their video for this tune. Great harmony, even better video. TBH, I kept expecting her to get pushed underneath a train.

 

Saint Motel, “Move” (2016)

They had me at news. The video is on a news set. It made me get up and “move.”

 

Mitski, “Nobody” (2018)

Born in Japan but living in New York, Mitski reminds me a little of Kate Bush with maybe a hint of Laura Nyro? The more I hear this, the more I think it’s a masterpiece in emotional dissonance. The lyrics are so sad but the music is so opposite.

 

Houses, “Fast Talk”

Powered by Chicagoan Dexter Tortoriello, “Fast Talk” is hypnotic in its sound and thoughtful in its lyrics:

So maybe heaven is a ghetto with no bad blocks
Shangri-La dealers at the bus stops, and
Maybe God is just a Cop that we can fast talk

I particularly love the lyric, “Maybe karma’s just another word for bad luck.”

 

And then sometimes you stumble upon a masterpiece. Bleachers is a band, a group, really the work of a guy named Jack Antonoff. He’s apparently in the band, “Fun,” also. I don’t know. I get all this from Wikipedia; who’s with me?

The song is called, “I Wanna Get Better,” and it’s from 2014. It’s catchy. But like “Fast Talk,” above, the lyrics are uber-powerful:

Hey, I hear the voice of a preacher from the back room
Calling my name and I follow just to find you
I trace the faith to a broken down television and put on the weather
And I’ve trained myself to give up on the past ’cause
I frozen time between hearses and caskets
Lost control when I panicked at the acid test

And then this from the chorus:

I didn’t know I was lonely ’til I saw your face
I wanna get better, better, better, better,
I wanna get better
I didn’t know I was broken ’til I wanted to change
I wanna get better, better, better, better,
I wanna get better

And the video is fantastic.

 

Anyhoo, I rambled on about ‘The Git Up’ and TikTok because the digital marketing part of it gets me all giddy — but I also gave you a handful of great songs you might not have heard of. If any of them strikes your ear or eyes, brain or heart, let me know in the comments!

Ryan’s Playlist No. 1: Canada & Beyond (Willin’ To Be Movin’ Edition)

0

One of the things I noticed about Canadian radio on our honeymoon is that a lot of the songs we heard aren’t marketed in the States. Some for good reason, and others perplexing. A lot of the songs are in French; so that stands to reason.

But there was a lot I liked, and I love to share terrific music.

This isn’t the whole of the ‘Funky French Playlist’ as Kristi and I have called it, but this works in some of my favorites from Canada and adds a handful of songs I’m obsessing over during the past month. And I’ll start with the first, which I heard on Dwight Yoakam’s Bakersfield Beat channel on SiriusXM. It’s Linda Ronstadt’s famous cover of the Lowell George (Little Feat) tune called “Willin’.” I’ve listened to about 30 versions over the past couple of days, and hers is the best.

There is more soul in that song than anything on the radio in 2019. I’m pretty sure I own this album, too, and didn’t really even realize it. Not the first time that’s happened.

For what it’s worth, my second favorite version is Mandy Moore’s. I like the electric guitar and all although admittedly I’m having trouble juxtaposing ‘This Is Us’ Mandy singing a song I know came from the girl who sang “Candy.” Kidding aside; she’s super underrated vocally. Her “Whole Of The Moon” cover is one of my favorite songs.

Anyway, that’s not a Canada honeymoon trip tune. I’ll tell you when I get there. I’m knocking out my other recent musical obsessions first. This next one is a classic from Led Zeppelin that struck me while driving a few days ago. It struck me by how beautiful the verse is against the soulful, gritty rock chorus. It’s “What Is And What Should Never Be.”

This next tune I keep hearing on old early-1980s ‘American Top 40’ broadcasts. It’s a Commodores hit called “Old Fashioned Love.” Over the years it’s really grown on me.

OK, we’re almost to the Canada songs, but first a tune that stunned me Sunday as I was setting up Kristi’s Sirius XM subscription presets. I heard this song (“Raining In My Heart”) from Buddy Holly and had to do a double-take because, to me, it was akin to hearing the male version of Dinah Washington’s “September In The Rain.” Much respect to a long-gone legend whose discography was apparently much more broad stylistically than I ever would have guessed. This is beautiful.

Next up is Kacey Musgraves’ “Slow Burn,” whose craftsmanship really hits the ear upon second or third listen, especially the second verse. If you haven’t listened to the album, do. It’s wonderful.

Last on the not-Canada part of the playlist is a funky ear-worm from DNCE, the band headed by Joe Jonas. Want me to fight you? Disrespect the musicality of Hanson or the Jonas Brothers, either one. Between Nick’s “Jealous” and this, they’ve earned my listening time. This is as good a pop song as I’ve heard in years.

Now for the Canadian honeymoon tunes, the first of which is a rap that became our theme song for the entire trip, “Bonjour, Hi” from ST X LIAM and Mori$$ Regal. I have very little idea what they’re saying except for, “Bonjour, Hi,” which is the greeting you get in every Montreal establishment — and as you might be guessing, these cats are from Quebec. Love it.



So before we spent three days in Montreal, we stayed in Toronto for four. On one of our day-tours, we stopped in an Asian-food store and heard this K-pop tune from a group called Seventeen or SVT for short. The song is called “Mansae,” and I have zero idea what they’re saying. However, the music hearkens memories of early-90s pop and Jeremy Jordan’s “Wanna Girl.”

Side note: that Toronto store had the best, strangest candy selection of all-time.

We listened to a lot of CBC Radio while there, and I was a Shazam-using fool. This song translates to something like “As We Wait For Spring” or “As It Happens In Spring.” The singer, Jerome Couture, is a La Voix Season 1 runner up, the French-Canadian version of “The Voice.”

This is “Comme On Attend Le Printemps.” This song is permanently etched into my brain as a honeymoon song.

Francesco Yates is a kid we heard a lot of in Canada. Shades of MJ and Bruno, and we both wondered how soon it would be before he was a North American star. “Better To Be Loved” was the best tune we heard from him. Maybe consider him to be the funky Bieber.

Echosmith was a band that caught my ear a couple years ago with “Cool Kids.” I don’t know that I loved, loved this song, but their vibe comes off as a more-pop version of Paramore. And I 100 percent believe Sydney Sierota is destined for solo stardom if she wants it. This is “Over My Head.”

Color me among those who thought Mac Miller was musically gifted, highly so. This tune we heard in Canada was one of many examples I could provide — and it foreshadows the mental anguish that afflicted him. It’s called “Come Back To Earth.”

The last song for this edition of the playlist is called “Last Tango In Paris” from a French group called Gotan Project. It’s beautiful, and I was immediately struck by how much my mom would have loved it, especially when the chromatic harp (or what mimics it) comes in.

If you’ve got any music, new or old, I need to be listening to, add it to the comments below!

Featured photo from Ninac26 on Flicker.

%d bloggers like this: