YouTube songwriter discovery (Oct. 28): Emily Schultz, Andy Tunstall, Bill Fonner + more!

Life as a YouTube creator has at least two parts: the creation and the participation. To grow a channel in 2018, one has to be as good a participator as they are a creator.

And that means commenting on other videos.

Being part of the community.

However, it can’t be shallow and spammy either. As a songwriter, I try to devote an hour or so every week to finding other songwriters on YouTube, and I’d like to start introducing you to them on my blog as well. I make it a point to only offer positive comments and only do so on songs or channels I really enjoy, as a means of offering other artists encouragement.

What you end up finding are a whole bunch of talented folks. Let me start you with my favorite find of the entire week, a young woman named Emily Schultz.

I’m just guessing that Emily already lives in Nashville or L.A. Vocally, she’s a lot like Colbie Caillat or something you’d hear in Little Big Town. However, my first impression of her was the same as when I saw Amy Winehouse or Tori Kelly for the first time — an immense talent. How she only has 70 subscribers on YouTube is shocking to me.

Shocking. Go subscribe now!

This is the song that caught my attention, and it showed up this week using the search term, “original song.”

That’s just fantastic. She’s clearly a pro. All three of them; the harmony is tremendous.

I’m guessing that most of the original songs I feature I out here aren’t written by “pros,” meaning not by people who make their living in music. I could be wrong though. Oh, before I forget, the other female singer and guitarist on the song is Alexandra Willett, and the young fellow is Jordan Hart.

The next tune I’m featuring is a song called, “I Break,” by a singer-songwriter named Andy Tunstall.

He’s based in the United Kingdom, but I was feeling a strong Kenny Loggins vibe. Kristi was sensing more of an Oasis’ Gallagher vibe.

Bill Fonner posted this one recently, a tune called “This Fire.” I really enjoyed the musicianship and his vocals, which remind me strongly of Gary LeVox from Rascal Flatts.

Speaking of soundalikes, I sensed a strong Darius Rucker-vibe from singer-songwriter Graham O’Connell. Of all the videos I stumbled upon in my new “original song” queries this week, his was the most developed. The tune is called, “Get A Life.”

There aren’t many original country writers on YouTube, not at least that I’ve found. I stumbled upon one guy who impressed me quite a bit both with his musicianship and vocals. The writing of all these people here is solid to boot.

The name = Chris Munson. The tune = “Let Her Be.”

Last but not least is a young guy named Matthew Robinson, and I ended up being his very first YouTube subscriber. Listening to his original song, “Stories of Dragons” evoked images of Ed Sheeran in my brain. I was particularly impressed with Matthew’s lyrical ability.

Is it a memory
Or Is it etched here in stone
Was it carved by our mother or one of our brothers
We couldn’t be here alone

So when the lights go out, what will you leave
you think you’re all alone, that’s way too hard to believe
when you stand on stone you didn’t lay

even told stories of dragons you didn’t slay

As for me, the little bit of positive participation on YouTube netted me 10-15 new subscriptions. It’s by a mile the most effective tactic I’ve ever used to build my audience on YouTube in a short period of time.

By a mile.

You can’t go into this effort expecting the people you say nice things about to subscribe to you, quid pro quo. In fact, you probably won’t even know who subscribed to you.

Instead, you have to go into this with the mindset of spreading positive influence on other creators worthy of a good word. That encouragement can be a big deal to somebody! It’s the right thing to do as a member of the YouTube community.

Ryan Welton just watched the Cleveland Browns lose again this week, which could be compounded by the Thunder starting 0-5 and the Dodgers being eliminated by Boston in the World Series. Not a great sports week — but it’s been an awesome week for him on YouTube. You can check him out at youtube.com/ryanweltonmusic

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