Interesting video from MSN’s ‘Business on Main’ about zappos.com. What I particularly liked was the willingness to send a customer to a competitor’s website if it means they get what they want.

I will add this caveat: This is quite similar to what we saw from dot-com companies in the late 90s, early 2000s. The CEO, Tony Hsieh, takes a salary of only $36,000 for his role, but don’t let that fool you. The guy sold LinkExchange to Microsoft in 1998 for $265M.

Big fan of zappos.com but not such a big fan of the CEO taking “only a $36,000 salary.” It’s kind of condescending, like saying, “Hey, I’m just as peasant-like as you, with your $36,000 salary.” The better move would be to take NO salary and get paid via performance bonus at the end of the year.

That’s just a minor knock though. These guys are spot-on.